Having a baby is tough. We help to make it easier.

Our mission is to make it easier for new parents to find support they need.

As parents ourselves we know what it’s like to bring a new baby home for the first time. The feeling of responsibility can be overwhelming.

Yet the sad reality is that too many parents don’t have access to the support they need from their families, communities, the NHS and private healthcare insurers. The situation has become worse in recent years as austerity measures have cut funding to local children’s centres and other critical areas.

We believe that no parent should be unsupported.

So we built Peppy to help parents find fully qualified, fully insured and fully vetted practitioners and curated products that you can trust. No more Google searches, spreadsheets and finger crossing.

We built Peppy to make it easier for employers to support their employees when they need it most.

Together we can all help to create better futures, starting with happier parents and happier babies.

Peppy is committed to being compliant with the International Code of Marketing of Breast-Milk Substitutes


Evan Harris


Evan is passionate about all things related to health. Among other things he was the COO of the UK’s largest pathology company and recently led a national healthcare workforce of over 2,000 staff that included 1,300 clinicians (doctors, nurses, physiotherapists and occupational therapists). He is a keen runner, gym-goer and takes way too many supplements. Peppy is his third startup. Dad to a little boy.

Mridula Pore


Mridula has spent her career driving innovations in healthcare that make it more accessible and affordable. Most recently she has led commercial teams in the pharmaceuticals and digital health industries. Prior to that she was an engagement manager at McKinsey & Co. She has a PhD in chemical engineering from MIT and an MBA from the MIT Sloan. She loves dancing, being outdoors, literature and spending time with friends and family. Mum to two preschool kids.

Max Landry


Max has spent his career launching and building businesses. Most recently he co-founded and served as Chief Executive of The Conversation. Prior to that he co-founded and served as Managing Director of Paperstone, one of the first online suppliers of office products. He loves cooking, boxing and spending time with his young family. Dad to a 9 month old baby.


Professor Amy Brown


Professor at Swansea University in the Department of Public Health, Policy and Social Sciences, Amy has published over 60 research papers exploring the challenges parents face while adapting to having a new baby.

Zoe Faulkner IBCLC


Zoe is the chair of the Lactation Consultants of Great Britain as well as a practising lactation consultant. She works locally for the NHS as a Breastfeeding Peer Support Coordinator.

Sarah McMullen


Sarah is a member of the Leadership Team at NCT, the UK's largest charity for parents. Over 90,000 expectant parents join NCT’s antenatal courses each year, and 5,500 volunteers offer a wide range of community support.

Dr Andrew Mayers


Andrew is an academic at Bournemouth University. He specialises in perinatal mental health (including men’s health) and young people's mental health.

Jo Holmes


Jo is the Children, Young Person’s and Families lead at the British Association of Counselling and Psychotherapy. Her role includes the policies associated with postnatal depression issues.

Eliot Sherman


Eliot is a professor at London Business School. He conducts research on inequality in the workplace, primarily with respect to gender. He previously worked at Harvard Business School.