Peppy and NCT announced today a partnership that will make it easy for employers to support their employees when they need it most – during pregnancy and early parenthood. Both organisations share a mission of supporting parents through this important life transition, giving families the best possible start.

Fifteen major employers, including Penguin Random House UK, CBI and Osborne Clark have already joined the Peppy Scheme that launched today. The employee benefits scheme, designed entirely around the needs of new and expectant parents, includes access to vetted antenatal courses, lactation and sleep consultants, specialist counsellors and physiotherapists. New parents whose employers have joined Peppy can chose how to spend a parental support allowance on the support that best meets their needs.

Employers are keen to get behind this scheme that will support their employee engagement and staff retention strategies. Recent academic research showed that the gender pay gap in the UK starts to affect women immediately after the birth of their first child.

Evan Harris, CEO of Peppy said: “The Peppy platform will help thousands of families access fully-qualified, insured and vetted practitioners during a time when parents are at their most vulnerable.”

Dr Sarah McMullen, Head of Knowledge, NCT said: “It is so important that expectant and new parents can access good quality support during pregnancy and the early weeks and months with a new baby. Becoming a parent can bring so much happiness, but is also a very challenging and isolating time with a very real impact on physical and emotional wellbeing. We’re really excited about the potential for Peppy to help many more parents access quality and timely support through their employee benefits scheme.”

Lauren Kane, CBI HR Director, said: “Partnering with Peppy to offer this great benefit is one way we’re supporting new parents and parents-to-be at what is such an important time in their lives. The health and wellbeing of all our employees is our top priority here at the CBI. Innovative new ways to help our people when they need it most are invaluable and we’re delighted to be able to offer this service.”

Val Garside, HR Director, Penguin Random House UK said: “Our people are the most important part of our organisation. We are always looking for new ways to support them – both within the workplace, and outside of it – and we are excited about working with Peppy to be able to offer easy access to these trusted resources, courses and specialists to help our employees with such a significant moment in their lives.”

Peppy’s partners also include the Lactation Consultants of Great Britain, British Association of Counselling and Psychotherapy, POGP (Pelvic Obstetric and Gynaecological Physiotherapy) and London Business School.

About Peppy

Peppy is an innovative employee benefit scheme for new and expectant parents, provided by employers through an easy-to-use platform. Peppy is the brainchild of three parents (formerly McKinsey, The Conversation and Capita) who were determined to launch a scheme that would help parents navigate through the world of pre and postnatal health support. The vision includes giving companies an opportunity to offer a unique benefit to staff going on maternity and paternity leave, supporting staff retention strategies and gender pay gap initiatives.

Peppy are relatively new players in the pre and postnatal space and have received the backing and support of leading researchers, Professor Amy Brown and Dr Andy Mayers, health organisations such as the Lactation Consultants of Great Britain, charities, such as NCT (the National Childbirth Trust) and employers, such as The CBI, Penguin Random House, Kantar Media and Osborne Clarke from across the U.K. who are keen to revolutionise the provision of support to new and expectant parents. Find more information about how Peppy is shaping the future of pre and postnatal care at


Jessica Lilienthal
Media Relations